How are places rated on InTravel

Factors influencing venue ratings on InTravel

1. Search popularity

The more frequently a venue is searched and viewed, the higher its search activity. We consider the number of views, mentions in the Google search engine, and user interest.

2. Ratings from other platforms

We gather and take into account ratings from Google, Facebook, Michelin, and other sources to reflect real customer satisfaction.

3. Reviews

• Number of reviews. More reviews lead to a more objective average rating.

• Recency. Recent reviews have a stronger impact as they reflect the current situation.

• Responses from owners. Engaging with customers is a sign of care. Active communication earns extra points.

4. Photos

Photos play a crucial role. We consider:

• the number of photos from the venue and guests;

• informative value: dishes, menu, interior, atmosphere.

5. Features and amenities

We take into account everything that makes a venue special:

• unique concept and cuisine;

• terraces, show programs, photo zones;

• accessibility for people with special needs;

• vegan or religious options;

• delivery, reservation and event hosting options;

• entertainment for children and seniors.

6. Verified status

Owners who verify their business information on InTravel gain more trust and additional points in the rating.

7. Listing completeness

A complete and up-to-date listing (address, hours of operation, website, social media, contacts, prices) makes a venue more noticeable and impacts the rating.

How the rating is calculated

Each establishment is compared with similar ones – in their city, region, or category. We use dozens of indicators, each with its own weight. The system also considers unique features: a small café with a strong signature approach can compete with a large restaurant.

System transparency

The InTravel rating is formed automatically – based on objective data. It is not influenced by advertising, paid placements, or manual adjustments. We do not promote establishments for money - only data decides.

How to improve your rating: Tips for owners

A good rating works for you: it attracts the attention of tourists, increases trust, and boosts customer flow.

Here's what you can do:

• Update information.
  Provide an accurate address, working hours, contacts, social media, menu, prices, and other important details. This is your business card.

• Add stunning photos.
  Real, atmospheric, high-quality. Let users feel the vibe before they visit.

• Encourage reviews.
  Invite satisfied customers to share their opinions: in the venue, through social media, messengers, flyers.
  Create personalized stickers on InTravel (with a QR code) that can be printed and placed at the counter, exit, or in the menu. Visitors can easily leave a review.

• Respond to reviews.
  Reply to both positive and critical reviews. This builds trust and shows that you are open to dialogue.

• Stay active.
  Launch seasonal offers, events, workshops, and improve your service. Continuous development is the key to maintaining a high rating.

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