About

Novelty Automation in London offers a quirky and entertaining experience with its collection of humorous and unusual arcade machines. This attraction blends art and engineering, inviting visitors to interact with the whimsical creations by inventor Tim Hunkin. With a visit time of just 1-2 hours, it's a perfect spot for families, as it's suitable for children and promises a delightful way to spend an afternoon. Highly rated by visitors with a 4.8 average on Google, it delivers both nostalgia and innovation in a compact, fun package.

Recommended visit time

1-2 hours

Features

Suitable for children, Wheelchair accessible entrance

Reviews and Ratings

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4.7
based on 1,480 reviews
4.8/5 1,240 reviews
4.4/5 240 reviews
Austin Martin
Austin Martin
1 month ago on Google

What an incredible place! Out of everything to do in London, this quickly became my new favorite. My team and I were looking for something unique- and this arcade delivered. Every machine is packed with detail and creativity, and you can tell how much thought went into each one. What I loved most was the element of surprise — even in a packed space, with every machine buzzing, each turn still felt fresh and exciting. Now I’ve added visiting the other locations around England to my bucket list. If they’re anything like this one, they definitely won’t disappoint!

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Paul “Harf” Harfield
Paul “Harf” Harfield
1 month ago on Google

It's mad but we'll worth a visit, £30 will let you try everything

Hans Justus
Hans Justus
1 month ago on Google

Simply spectacular. Perfect for children aged 4 to 99. It‘s tactile, it‘s real, you interact, what‘s not to love? It‘s located in small-ish rooms, but the crowdedness and the small social interactions that ensue make it all the better. The machines are silly, goofy, in good fun and really, quite ingenious. Many have some sort of surprise, so don‘t watch too many videos of them. While it might seem a bit pricy, if you want to use all the machines, it is quite reasonable and easily the most bang for our buck we got in London, where everything is a bit pricy. 10/10, best hidden gem in London.

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Frequently Asked Questions

  • What is the address of Novelty Automation?
    Novelty Automation is located at 1A Princeton St, WC1R 4AY, London, United Kingdom.
  • How to get here by public transport?
    The nearest public transport options provide quick and easy access:
    • Bus stop High Holborn (Stop Q) (405 m walk)
    • Bus stop Procter Street (Stop H) (217 m walk)
    • Bus stop Southampton Row / Theobald's Road (Stop X) (286 m walk)
    • Bus stop Holborn Station (Stop P) (377 m walk)
  • How is Novelty Automation rated by visitors?
    Novelty Automation has an average rating of 4.7 based on 1,480 reviews across platforms such as Google, Facebook.
  • How long should visitors plan to stay at the venue?
    Visitors usually spend between 1 and 2 hours.
  • Is the venue suitable for children and families?
    Yes, the attraction is family-friendly and offers activities suitable for all ages.