About
Pure is a vibrant spot in London that caters to those seeking delicious and natural meals without breaking the bank. Known for its casual yet fashionable atmosphere, the restaurant is a favorite among tourists and locals alike. With a focus on healthy cuisine, Pure offers a mouth-watering buffet that includes an array of vegan and vegetarian options, crafted using seasonal recipes. Whether you're stopping by for a quick breakfast or a leisurely dinner, you'll appreciate the broad menu that includes everything from tasty brownies to perfect, smooth coffees.
With services like free Wi-Fi and quick service, Pure is ideal for solo diners who want to unwind or catch up on work. The staff are genuinely kind and welcoming, ensuring a pleasant experience whether you choose to dine in, take away, or have your meal delivered. The reasonable pricing of 1 - 10 GBP per person makes it accessible for all. Supporting a noble cause, Pure also offers free water, adding to their commitment to both health and community.
Price
Meals
Breakfast, Branch, Lunch, Dinner
Cuisines
Healthy food
Services
Delivery, Takeaway, Dine-in
Dietary options
Vegan options, Vegetarian options, Healthy options
Offering
Serving desserts, Serving coffee
- $$$$ 1 - 10 GBP
- Breakfast
- Branch
- Lunch
- Dinner
- Healthy food
- Delivery
- Takeaway
- Reservations available
- Dine-in
- Vegan options
- Vegetarian options
- Healthy options
- Serving desserts
- Serving coffee
- Payment by credit card
- Payment by debit card
- NFC payment
- Fashionably
- Casual
- Solo dining
- Wheelchair accessible entrance
- High chairs available
- Buffet
- Free Wi-Fi
- Quick service
- Toilet
- Popular with tourists
Menu
Reviews and Ratings
Write a review
- Food: 5
- Atmosphere: 5
Service was fast and friendly! Bowls were fantastic too. Tasted super clean and fresh.

- Food: 4
- Service: 4
- Atmosphere: 4
Staff are super friendly. Warm breakfast are great and feel healthier and are higher in protein than the other fast food options in the station. Just a suggestion, please could you offer a turkey/vennison beacon/sausage option to your breakfasts for people that dont eat pork.

- Food: 5
- Service: 5
- Atmosphere: 5
I popped into this coffee shop today craving a cappuccino, but my internet was playing games with me so I couldn’t pay right away. Instead of making it awkward, the manager, Deborah, smiled and told me, “It’s fine, just enjoy your coffee.” That simple act of kindness absolutely made my day. The cappuccino? Perfect. Smooth, rich, and made with care. But what really stood out was the team every single staff member was friendly, welcoming, and genuine. In a world where customer service can feel cold, this place is pure warmth. I’m officially a loyal customer now. If you want great coffee served with a side of humanity, this is where you need to be. 💛☕
Frequently Asked Questions
- What is the address of Pure?Pure is located at Unit 17, Waterloo Station, Waterloo Rd, SE1 7LY, London, United Kingdom.
- How to get here by public transport?The nearest public transport options provide quick and easy access:
- Train station Waterloo East (341 m walk)
- Bus stop Baylis Road / Lambeth North Station (Stop P) (462 m walk)
- Bus stop County Hall (Stop F) (266 m walk)
- Bus stop Waterloo Station / Waterloo Road (Stop D) (222 m walk)
- How is Pure rated by visitors?Pure has an average rating of 3.6 based on 182 reviews across platforms such as Google, Facebook.
- What is the average price for a meal at Pure?The average price for a meal is 1 - 10 GBP (it is cheap - $).
- Does the venue offer vegetarian or vegan options?Yes, vegetarian or vegan dishes are available on the menu.
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