About
In the charming city of Belfast, General Merchants stands out as a vibrant hub for food lovers seeking an extraordinary dining experience without breaking the bank. With a solid 4.4-star rating on Google, this versatile spot is more than just a place to grab a bite - it's a delightful fusion of flavors and friendliness. Whether you're in the mood for a hearty British breakfast, a flavorful vegetarian brunch, or a cozy dinner, the varied menu promises to surprise your palate with creative and delicious dishes.
Enjoy your meal amidst lovely decor that elevates the visual experience as much as the food itself. General Merchants boasts a great atmosphere where relaxation takes center stage, complemented by welcoming and hospitable staff who offer service with a genuine smile. Outdoor seating provides a dog-friendly environment, ensuring even the four-legged family members are welcome, with a pergola for added comfort.
Payment by credit card is easy, and parking options include both free and on-street parking, adding to the convenience. Though it's always bustling with life, the staff maintains swift service to keep your experience as seamless as possible. Whether indulging in a decadent waffle breakfast or savoring a savory sandwich for lunch, each visit is bound to be memorable. General Merchants offers good value for money and comes highly recommended as a must-visit destination for its culinary creativity and warm hospitality.
Price
Meals
Breakfast, Branch, Lunch, Dinner
Cuisines
British, Vegetarian
Services
Takeaway, Outdoor seating
Payment
Payment by credit card
Parking
On-street parking, Free parking
- 10 - 20 GBP
- Breakfast
- Branch
- Lunch
- Dinner
- British
- Vegetarian
- Takeaway
- Outdoor seating
- Payment by credit card
- On-street parking
- Free parking
- Wheelchair accessible
- Friendly staff
- Great location
Dishes and Beverages
Discover the standout dishes and unique drinks that define General Merchants menu.
- Bacon
- Beef
- Burgers
- Cakes
- Causa
- Cheese
- Chicken
- Chocolate
- Coffee
- Espresso
- Fish
- Scrambled eggs
- French fries
- Juice
- Latte
- Meat
- Pancakes
- Baking
- Poached Eggs
- Pork
- Bird
- Rolls
How to get here?
The nearest public transport options for your convenience.
Reviews and Ratings
Write a review
- Food: 5
- Service: 5
- Atmosphere: 5
Hot chocolate and cappuccino with double Christmas spiced waffles.

- Food: 5
- Service: 5
- Atmosphere: 5
I had never been before and it was great, Food, service and atmosphere was great, The coffee I got was a wee bit cool so I had to drink it quick but that certainly would not stop me from returning. I have only been once but I will return sooner rather than later.

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