About

In the charming city of Belfast, General Merchants stands out as a vibrant hub for food lovers seeking an extraordinary dining experience without breaking the bank. With a solid 4.4-star rating on Google, this versatile spot is more than just a place to grab a bite - it's a delightful fusion of flavors and friendliness. Whether you're in the mood for a hearty British breakfast, a flavorful vegetarian brunch, or a cozy dinner, the varied menu promises to surprise your palate with creative and delicious dishes.

Enjoy your meal amidst lovely decor that elevates the visual experience as much as the food itself. General Merchants boasts a great atmosphere where relaxation takes center stage, complemented by welcoming and hospitable staff who offer service with a genuine smile. Outdoor seating provides a dog-friendly environment, ensuring even the four-legged family members are welcome, with a pergola for added comfort.

Payment by credit card is easy, and parking options include both free and on-street parking, adding to the convenience. Though it's always bustling with life, the staff maintains swift service to keep your experience as seamless as possible. Whether indulging in a decadent waffle breakfast or savoring a savory sandwich for lunch, each visit is bound to be memorable. General Merchants offers good value for money and comes highly recommended as a must-visit destination for its culinary creativity and warm hospitality.

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Price

$$$$ 10 - 20 GBP

Meals

Breakfast, Branch, Lunch, Dinner

Cuisines

British, Vegetarian

Services

Takeaway, Outdoor seating, Dine-in

Offering

Serving desserts, Serving coffee

Payment

Payment by credit card, Payment by debit card, NFC payment

Reviews and Ratings

Write a review
4.5
based on 122 reviews
4.5/5 122 reviews
john mckinley
john mckinley
1 month ago on Google
  • Food: 5
  • Service: 5
  • Atmosphere: 5

Hot chocolate and cappuccino with double Christmas spiced waffles.

D B
D B
2 months ago on Google
  • Food: 5
  • Service: 5
  • Atmosphere: 5

I had never been before and it was great, Food, service and atmosphere was great, The coffee I got was a wee bit cool so I had to drink it quick but that certainly would not stop me from returning. I have only been once but I will return sooner rather than later.

Darren Palmer
Darren Palmer
2 months ago on Google

Amazing brunches

Frequently Asked Questions

  • What is the address of General Merchants?
    General Merchants is located at 634 Antrim Rd, BT15 5GP, Belfast, United Kingdom.
  • How to get here by public transport?
    The nearest public transport options provide quick and easy access:
    • Bus stop Belfast Castle (778 m walk)
    • Bus stop Castle Gardens (608 m walk)
    • Bus stop Innisfayle Road (448 m walk)
    • Bus stop Downview Avenue (513 m walk)
    • Bus stop Castle Avenue (607 m walk)
  • How is General Merchants rated by visitors?
    General Merchants has an average rating of 4.5 based on 122 reviews across platforms such as Google.
  • What dishes and beverages are served?
    The restaurant offers a selection of dishes such as bacon, beef, burgers, cakes, causa, cheese, chicken, chocolate, coffee, espresso, fish, scrambled eggs, french fries, juice, latte, along with a variety of drinks.
  • What is the average price for a meal at General Merchants?
    The average price for a meal is 10 - 20 GBP (it is cheap - $).
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