General Merchants in Belfast: photos, reviews, menu

About

Top Choice Award

2025 Cafes

Located in vibrant Belfast, General Merchants is a delightful spot for breakfast, brunch, lunch, or dinner. As a top-rated establishment with a 4.5 Google rating, it offers a moderate price range of 8 to 20 GBP per person, providing a variety of delicious dishes that cater to diverse tastes. With options ranging from hearty burgers and savory seafood to sweet waffles and rich chocolate desserts, there's something for every palate. This vegetarian-friendly haven welcomes dogs and provides the perfect setting for enjoying a leisurely meal. The friendly staff, coupled with free Wi-Fi and convenient parking options, enhance the overall dining experience. Whether it's a takeaway or a relaxed meal on the outdoor seating, the incredible food and brilliant service make it the best brunch spot in the east, regardless of the weather.

Price

$$$$ 8 - 20 GBP

Meals

Breakfast, Branch, Lunch, Dinner

Cuisines

Vegetarian

Services

Takeaway, Reservations available, Outdoor seating, Dine-in

Dietary options

Vegan options, Vegetarian options, Healthy options, Organic options

Offering

Serving desserts, Small plates, Serving coffee

4.5

based on 936 reviews

Google

4.5/5 936 reviews

Lilian van Bussel

Food: 5
Service: 5
Atmosphere: 5

Conservatory is dog friendly

Lynn McKeown

Food: 5
Service: 5
Atmosphere: 4

Fab spot, friendly staff and different nourishing lunches.

Susan Whitla

Food: 5
Service: 5
Atmosphere: 5

We had the loveliest brunch here on our trip over from London. Luis is the friendliest, most genuine man and really made our day. Food was delicious and well presented.

What is the address of General Merchants?
General Merchants is located at 481 Upper Newtownards Rd, BT4 3LL, Belfast, United Kingdom.
How to get here by public transport?
The nearest public transport options provide quick and easy access:
- Bus stop Knock Road (495 m walk)
- Bus stop Cabin Hill (33 m walk)
- Bus stop Stormont (481 m walk)
- Bus stop Knockdene (354 m walk)
- Bus stop Towell House (395 m walk)
How is General Merchants rated by visitors?
General Merchants has an average rating of 4.5 based on 936 reviews across platforms such as Google.
What dishes and beverages are served?
The restaurant offers a selection of dishes such as bacon, beef, burgers, cakes, causa, cheese, chicken, chocolate, coffee, espresso, fish, scrambled eggs, french fries, juice, latte, along with a variety of drinks.
What is the average price for a meal at General Merchants?
The average price for a meal is 8 - 20 GBP (it is cheap - $).

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General Merchants in Belfast