General Merchants in Belfast: photos, reviews, menu

About

Top Choice Award

2025 Cafes

General Merchants in Belfast offers a vibrant dining experience with a blend of British and Vegetarian cuisine. Known for its varied menu and moderate pricing, visitors can enjoy everything from hearty breakfasts to satisfying dinners, with standout dishes like street hawker and huevos rotos. The atmosphere is inviting, perfect for savoring a superb cup of coffee on the outdoor seating area. With features like free Wi-Fi, optional reservations, and both on-street and free parking, convenience is guaranteed. The staff prides themselves on being friendly and attentive, although service can sometimes be brisk. While the dog-friendly policy may be inconsistent, this lively eatery continues to charm with its great location and a variety of meals offered throughout the day.

Price

$$$$ 10 - 20 GBP

Meals

Breakfast, Branch, Lunch, Dinner

Cuisines

British, Vegan, Vegetarian

Services

Takeaway, Reservations available, Outdoor seating, Dine-in, Reservations recommended

Dietary options

Vegan options, Vegetarian options, Healthy options, Organic options

Offering

Serving alcohol, Serving desserts, Small plates, Late-night food, Serving cocktails, Serving beer, Serving wine, Serving coffee

4.5

based on 1,049 reviews

Google

4.5/5 1,049 reviews

L Anderson

Food: 5
Service: 5
Atmosphere: 5

Absolutely lovely vibe to the place, lots of plants and wooden seating, giving a very cosy feel. Went on a Sunday and it was comfortably busy, bustling with people. The service was wonderful, staff very attentive and efficient. Not too long of a wait for my coffee despite how busy it was. Will be going regularly for sure!

Nicola James

Food: 5
Service: 5
Atmosphere: 5

Really lovely place with a great relaxed atmosphere. Staff really attentive and the food was delicious!

judith gamble

Beautiful coffee.. worth the wait.

What is the address of General Merchants?
General Merchants is located at 361 Ormeau Rd, BT7 3GL, Belfast, United Kingdom.
How to get here by public transport?
The nearest public transport options provide quick and easy access:
- Bus stop South Parade (42 m walk)
- Bus stop Ulidia (197 m walk)
- Bus stop Ormeau Park (380 m walk)
- Bus stop Ballynafeigh (485 m walk)
- Bus stop Elgin Street (468 m walk)
How is General Merchants rated by visitors?
General Merchants has an average rating of 4.5 based on 1,049 reviews across platforms such as Google.
What dishes and beverages are served?
The restaurant offers a selection of dishes such as bacon, beef, beer, burgers, cakes, causa, cheese, chicken, chocolate, coffee, espresso, fish, scrambled eggs, french fries, juice, along with a variety of drinks.
What is the average price for a meal at General Merchants?
The average price for a meal is 10 - 20 GBP (it is cheap - $).

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General Merchants in Belfast